Tuesday, April 28, 2009
Singer Susan Boyle may have 47 million views on YouTube, but when I watch this dance troupe--Diversity--that performed a few weeks after Boyle on Britain's Got Talent, I'm reminded that there's always room for innovation--even in a communications art that goes back thousands of years! Enjoy...
Monday, April 27, 2009
- How has Swine Flu impacted the IT industry and your company's travel or business in Mexico? An IT industry reporter wants to know.
- A trade show industry publication wants to hear from meeting and event planners who have cancelled an event because of Swine Flu.
- How are retailers keeping the devices customer touch germ-free? A retailing trade reporter is on deadline and needs your 'real-world' stories.
- Producers with a cable TV news channel want U.S. tourism experts to talk to about travel impacts.
That last query was 7 hours old. By now, I assume, any pundit worth his or her weight in bacon would have porked up their bio to emphasize expertise in pandemics. And bookers are probably batting experts away like so many malaria-infected mosquitos (malaria, by the way, kills over 850,000 people per year).
So, what's your Swine Flu story? As much as it pains me to ask, if you've got an angle on this story dominating the news cycle today (and for the foreseeable future), clearly there's some media very anxious to talk to you. And, in their time of suffering, you would be bringing them comfort!And, if you've got some anxieties about Swine Fluenza, the good news is that you can be a shut-in and still stay connected thanks to social media tools, like the CDC's Twitter feed (probably the only Swine Flu source you should pay heed to on Twitter) or, my favorite, this Google map which is tracking and plotting cases worldwide.
By the way, 600 Tweets including the #swineflu hashtag were posted in the past few minutes as I wrote this.
Sunday, April 19, 2009
Thursday, April 9, 2009
Researchers from the Stanford Business School recently published the results of an experiment conducted with a children's lemonade stand. And the results were conclusive.
Three signs were used to advertise. One said, "Spend a little time and enjoy C&D's lemonade." Another read, "Spend a little money and enjoy C&D's lemonade." And the third sign read, "Enjoy C&D's lemonade."
The sign that mentioned time attracted the most customers and the most money. Fourteen percent of passersby stopped to buy and spent an average of $2.50 in response to this sign.
Only half that volume, seven percent, bought when the "Spend a little money" sign was displayed, and the average amount spent per glass dropped to $1.36.
Conjuring up a personal connection to an experience versus a promotional message focused on cost is more likely to resonate with consumers and produce sales.