Grant Wright sent the (W)right On team this message today, on Nov. 11, to remind our group of its accomplishments in achieving 11 years of growth. But also to inspire the (W)right On team to adapt to the demands in this new era of communications and business as we move forward. It's a universal message and worth sharing beyond our walls.
Today we recognize this auspicious day for several reasons:
In the USA for Veteran’s Day we celebrate veterans who have sacrificed so much to defend our freedom, and in Canada where it’s Remembrance Day we remember the lessons of history so as to never have to repeat them.
And at (W)right On, we celebrate a different meaning on this 11-11… We have our own celebration of 11 years going strong!
For any business, what does 11 years mean? Well, a quick review of business survival rates indicates the vast majority of businesses (something like 90%) that start out do not survive to 11 years. (W)right On has. And maybe it’s worth noting that the statistics for the past decade really don’t incorporate the past 24 month recession period, the most severe since the Great Depression. So I wonder what the stats will look like a decade from now when this period is taken into account.
But ‘surviving’ and ‘thriving’ are very different things. It may be that many companies eking it through over the past 24 months redefine surviving as the new thriving, understandably so. But overall, I think by adhering to the fundamentals that are the foundation of our success (W)right On thrives.
We’re not only here after 11 years putting us in the elite ‘less than one in 10’ category, but our foundation leaves us poised for continued growth and a bright future. The ‘asset’ pieces of the foundation are numerous and remarkable, and I’ll save a review of them for a separate discussion if anyone would like to chat about it. But my view is also that ‘what got us here won’t get us where we need to go’. Meaning we need to never stray from the non-negotiable standards at the core of (W)right On’s success, but leave behind other old behaviors and increasingly adopt new behaviors fitted to a larger enterprise and a future business and communications world for which there's no precedent. Not an easy thing to do, and it means an even greater risk tolerance and stretching our personal and collective comfort zones. But if I know one team that can do it, it’s this one. And I’m very proud to be part of this team, that extends to our external team members, vendors and great clients, celebrating (W)right On’s 11th anniversary on 11/11.
THANK YOU, everybody!