OK, I don't know if that headline is true, but that is what made me listen to a guy outside of my local grocery store last night. He was explaining all of the great work a particular not-for-profit organization does and asked me to donate $10 a month "because it saves like 18 puppies".
I already support this organization and know they do great work. I would have donated more last night, but something stopped me. It wasn't the fact that I was in a grocery store parking lot at night being approached by a guy with only a clipboard for credentials, it was that I remembered that I donated to this very organization last month and was never acknowledged for it. I actually opted to receive their newsletters and six weeks later, despite double checking that they received the payment, I still have yet to get even a standard autoreply email. That said, I'll continue to support them because it's the work that's important, not the acknowledgement.
I already support this organization and know they do great work. I would have donated more last night, but something stopped me. It wasn't the fact that I was in a grocery store parking lot at night being approached by a guy with only a clipboard for credentials, it was that I remembered that I donated to this very organization last month and was never acknowledged for it. I actually opted to receive their newsletters and six weeks later, despite double checking that they received the payment, I still have yet to get even a standard autoreply email. That said, I'll continue to support them because it's the work that's important, not the acknowledgement.
However, that got me to thinking about business. Regardless of the size of the customer, they should all be acknowledged. Many times we get too caught up in saving puppies to thank all of the important people who make our work possible.
Now, back to saving those puppies.
