Social Media: are you a consumer, producer or both?

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I've just finished catching up on some of my favorite industry blogs. These blogs--written by my peers in public relations and social media--have replaced trade journals and e-newsletters as my go-to source for best practices, trends, data and industry gossip.

In addition, sites like Mashable.com and the quality links shared by my Twitter Tweeps and Facebook Friends are also major info sources for me.

This shift in my media consumption behaviors began just over a year ago. The 'tipping point' was very sudden!

The communication industry puts me on the forefront of exciting changes, and it might incline me to be more of an 'early adopter?'

I know our tech clients have embraced social media channels like Twitter and Facebook for communication. But what about using these channels as sources for information?

Are traditional trade publications or websites serving your needs primarily or is the bulk of your information coming from social media channels or tools?

Looked at another way, is social media primarily something you produce (i.e. content for your Facebook Fan Page or Twitter feed) versus something that you consume (i.e. reading the content of others such as your customers, competitors, industry gurus; monitoring conversations with search and listening tools)?