In the business of communications today, we are doing things and using tools that were never part of my generation's academic curriculum or early job experiences. But, as with the emergence of the Internet and email as new communications tools just over 10 years ago, social media is something I'm excited to be embracing and incorporating into our agency's toolkit.
Our ability to pick up these new tools and practices and put them to work is aided by our adaptability. We don't fear change and are excited by 'what's new.' That's essential to our business. In fact, the same skills that allow us to meet with a new client and understand their story, their business and their industry so quickly allow us to recognize shifts and adapt to the changing landscape in our own industry.
Getting back to our schools, the best thing we can do for today's students is to teach them the critical thinking, problem-solving, teamwork, communication, and organizational skills they'll need to adapt to whatever the world of work--five, 10 or 15 years from now--throws at them.
The fundamentals--good writing, solid math and science skills--are necessary to equip students for communicating, calculating and comprehending their worlds. (May b im oldskool but what passes for English in text and instant messages shouldn't carry over into other written communications.)
But if a student has the fundamentals down while having learned to be adaptive and resourceful in their outlook, their future will always be bright.
P.S. If you're a bright young thing and this last statement sounds like you, please email your resume to info@wrightoncomm.com.
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