By Julie Wright, PresidentReading GigaOm's post to recruit a new Bay Area startup reporter paints a good picture of the skill sets needed and pressures put upon reporters today.
The volume of press releases crossing the newswires are about as welcome by journalists as a swarm of locusts. Getting a good story published requires valuable information and relevant story angles that are pitched and developed one-to-one with a good reporter. If this is not yet clear to you or your clients, then read this job description closely and try to see your communications from the reporter's perspective. If you can help him or her do their job well, everyone wins:
"We want a reporter who can look at a startup and see compelling storylines, rather than just a bunch of names and numbers. We want a reporter who doesn’t just regurgitate press releases, but who can conceive of and then report out their own fresh ideas. We want a reporter who is a great networker and who has a knack for picking up nuggets of news along the way. The best candidates will be both fast on their feet and creative: able to blast out a piece of news quickly but equally capable of producing an original analysis piece."
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