By Kristina Houck, Research and Online Content Specialist
Whether you are an intern starting out at an agency or a seasoned PR pro, you should always keep learning to better your craft.
In (W)right On’s latest newsletter, each of our team members provided a tip to share with others in the communications industry. Read these helpful tips from our team and share your favorite tips below.
1. Keep it Simple
"As communicators, we need to break through the clutter to be heard. Keep your message simple and direct if you want it understood."
-Julie Wright, President & Founder
2. Communication is Key
"Good communication is much more than meets the eye. Like law, medicine, fire fighting and sky diving, it's not something we should wing and hope for the best."
-Grant Wright, CEO & Managing Partner
3. Know Your Audience
"Getting a story covered by media is often the result of months of relationship building. Knowing what topics a writer doesn't cover is just as important as knowing what they do cover."
-Rebecca Chappell, Account Executive
4. Update Your Media Lists
"Newsrooms and editorial teams are constantly changing. Refresh your media lists often so they reflect the most current contacts."
-Chancelor Shay, Account Executive
5. Follow Up
"Most reporters receive hundreds of emails every day. After you send an initial email, make sure to follow up with your contacts by phone to ensure your pitch is heard."
-Maureen Legg, Account Executive
6. Proof Your Work
"For accuracy of written materials, make sure at least two people proof your work before it is sent to clients or the media."
- Elyse Charlesworth, Account Coordinator
2 comments:
That Chance Shay sure is a smart man.
We agree, Krista!
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