In our last post, we said that Internet purchasing behavior showed that people still tended toward mainstream buying decisions, but the Twing website was designed to encourage people to find communities relevant to their interests.
We took it for a test drive and searched 'Autism' and 'Nutrition' (since our client Global Health Trax sponsored an autism benefit hosted by actress Jenny McCarthy and Jim Carrey last weekend. GHT's CEO attended their exclusive autism fundraiser. (Yes, the one where Britney Spears made a rare appearance.) (W)right On supported GHT's sponsorship with an online campaign that we pushed through in about three weeks to prepare and execute.
Here's what Twing.com told us about online conversations:
- 1,559 results
- 2,349 views for the top most relevant result: Autismtalk.net
- 942 views for next result: Forum Garden, which had 13 'replies' to Autismtalk's 3. So less traffic but more involvement.
- When we sorted by 'date,' it was clear that right now everyone is talking about radio blowhard Michael Savage's recent assertion that most autistics are fakes and brats.
- With one mouse click, the site also produces a graph charting the number of threads and posts for the past week, which is cool.
Twing.com just got added to our list of Favorites at (W)right On Communications!
And to reward you for reading this post, here's a photo of gorgeous Hollywood types from last Saturday. 
