I had the opportunity today to share some ideas with professionals in Southern California's electronics industry for using social media in their marketing programs.
I shared some examples of effective B2B social media communications with a technical focus. You can get a sense of the content of the presentation from the slides below.
I did steer the audience toward FriendFeed as a more technically oriented social networking tool. It may have a smaller number of users but when your target audience is limited to the 275 engineers that truly understand your area of electrical design, that's all you need--it's not about attracting thousands of followers, just those who matter.
2 comments:
You know... I would argue that that is the case no matter who you are... at least from a business perspective..
Is it not better to have 100 followers that understand your business and that you can relate to and are genuinely interested in you than 10,000 who are simply looking to bolster the number of followers they have?
I'm sure there is always the exception, but it seems a pretty good rule of thumb to me. -R
I agree with you on two levels. First, socially promiscuous followers are a hazard of Twitter, Facebook and LinkedIn. There's no value in having these people follow you unless you're looking for quantity over quality.
Second, many companies are accustomed to thinking about their marketing in mass market advertising or direct marketing terms. That means tens of thousands of impressions or contacts to engage just a few.
So, there's an education process that's needed to help bring those companies around and show them the value of finding and directly engaging with those 100 genuinely interested folks!
Great comment Russ, and just the kind of conversation Ithat social media advocates need to be having!
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