I had the opportunity today to share some ideas with professionals in Southern California's electronics industry for using social media in their marketing programs.
I shared some examples of effective B2B social media communications with a technical focus. You can get a sense of the content of the presentation from the slides below.
I did steer the audience toward FriendFeed as a more technically oriented social networking tool. It may have a smaller number of users but when your target audience is limited to the 275 engineers that truly understand your area of electrical design, that's all you need--it's not about attracting thousands of followers, just those who matter.
Showing posts with label b2b. Show all posts
Showing posts with label b2b. Show all posts
