The barriers to entry in the communication, publishing and broadcasting fields have crumbled thanks to ubiquitous, user-friendly and largly free web-based technologies. With Twitter, anyone can be a pundit or a pitchman. On LinkedIn, anyone can build a massive professional network. And using YouTube, anyone can share original film productions or star in the their own reality TV show.
But just because you CAN does not mean you SHOULD! (Seriously.)
Since technology is no longer the barrier to entry in our field, what is?
Well, it's many things, but I've boiled it down to what I see as the top 5, and if you've got 'em, you've got it.
1. Talent: natural ability as a communicator -- you can write and present. Plus, you're constantly thinking about how to do these things better and more often as well as share your talent with others.
2. Common Sense: you can work it out for yourself. You've got 'critical thinking skills' and aren't afraid to use them.
3. Motivation: you want to learn, grow, challenge yourself or be challenged by others and are intrinsically curious.
4. Creativity: you approach old problems in new ways or find new ways of saying the same ol' thing. When you're presented with a problem, your first instinct is to find a creative solution.
5. Adaptability: Where others find variety and change threatening or frustrating, you thrive.
If you've got these qualities, you can always learn the technical steps required to become an accomplished communicator. However, if you don't have them, by all means use the technology, but find someone who does have them to guide and coach you (and listen to them).
By the way, if you have a degree in communications or a related discipline and some fantastic life and work experiences that would help you hit the ground running, (W)right On Communications would like to hear from you for our open Account Coordinator position!
In this position, you'll support the agency’s consulting team in coordinating various client activities as well as some of the agency’s own branding and communications activities. You'll also work directly with clients, the media, and vendors and support social media activities across a variety of web-based platforms.
Be prepared for an environment that will have you working your magic on topics of an extremely technical nature to lighter fare such as music, entertainment and hospitality. (Did I mention 'adaptability' is a requirement?)
This is a full-time position and includes benefits. Please review the responsibilities below to get an idea of what the job entails and please forward your resume to career@wrightoncomm.com if you're interested in it.
RESPONSIBILITIES
Provide client account team with professional account coordination support including:
o Gather, compile and research competitive and market information including secondary research and occasional primary research
o Research, update, and maintain listing of public relations opportunities and deadlines via editorial calendars for press opportunities
o Review HARO and ProfNet daily feeds for client PR opportunities and follow up as needed
o Research and maintain the agency’s media lists
o Manage media monitoring activities including reviewing/capturing client press clippings, broadcast coverage, Google alerts, and media monitoring services and generating monthly summaries and reports for client review
o Manage social media monitoring activities including reviewing/capturing client conversations and coverage via the agency’s social media monitoring service and generating monthly summaries and reports for client review
o Coordinate artwork development, production (print & mail), photo shoots, trade shows and other meetings, and PR events as needed
o Coordinate client approvals on collateral and public relations copy and designs
o Contact editors and reporters as directed by consultants to research or ‘audit’ media interest and needs on a per client basis
o Coordinate the dissemination of PR materials through newswires, online sites, and social media outlets
o Assist with drafts of press releases and editing of public relations support materials
o Assist with social media communications to support client programs
o Attend client events and provide on-site event coordination as needed
o Support consultants through handling Constant Contact emailings and other online tools and web-based updates including tracking results
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