Showing posts with label job. Show all posts
Showing posts with label job. Show all posts

Thursday, November 1, 2012

De-Stress Your Work Space


By Rebecca Chappell, Account Executive 

Studies show that U.S. workers now spend more time at work than anyone else in the world. Back in 1970, American employees typically worked about 35 hours per week. Today, the average workweek is 46 hours.

Considering how many of us exist within an enclosed structure the majority of the time, it makes sense that we should reduce unnecessary stress from our work environment for the sake of our well-being.

Now and Zen

Try starting your day by reflecting on an inspirational message or what you hope to accomplish before quittin’ time. I always feel better equipped to handle the inevitable stress in the pipeline if I take a few minutes first thing in the morning to go over my to-do list or read a daily dose of goodness. To that end, I try to complete each workday by clearing off my desk and setting up my to-do list for the next day. This exercise in itself allows me to leave my work load at work rather than fretting at home over what may or may not have slipped through the cracks.

Brake for Breaks

According to time-management expert Peter Bregman, we all reach task fatigue – when the effort we're putting into staying on task seems greater than the effort we're putting into moving forward in the task. It's the point when our productivity plummets, when our eyes glaze over and our mind wanders. The solution is easy: Either switch to a new task or get up and move. Take a walk around the block, do some jumping jacks or engage in some desk yoga. And for Pete’s sake, even if you brown bag it, eat lunch somewhere other than your desk! Studies indicate that up to two-thirds of American workers skip lunch or eat lunch at their desks. Since I’m among the two-thirds, this advice falls into please-do-as-I-say-and-not-as-I-do category. But I do know the difference. Taking a real lunch as well as mini-breaks throughout the day not only recharges your energy for the next item on your to-do list, it helps head off the infamous afternoon slump.

Color Your World

When it comes to decorating your work space, don’t underestimate the psychological effects of color on mood and productivity. Red, for example, has been shown to increase concentration and stamina; however, it may also illicit feelings of aggression. On the other hand, its sister shade of pink induces feelings of relaxation. Generally speaking, warm tones such as orange and yellow are considered cheerful, happy colors. Cool tones such as blue and purple lower blood pressure and create a sense of balance, although too much dark blue can be depressing. If you work in a cubicle or your boss won’t let you paint the walls, try outfitting your zone with inspiring art or knickknacks in the colors that suit your needs.

Breathe Easy

Several studies from the past 10 to 15 years show a view from the window can affect our sense of well-being. Don’t have a window office? Research has also shown that indoor plants have direct beneficial effects on psychological health, task performance, illness reduction and productivity. What’s more, whether you have a window or not, indoor plants can significantly improve an office environment by purifying the air and balancing humidity, which may result in fewer sick days. Not sure what plant to get? NASA did a study to find out which plants were best to filter the air of the space station. Check out the results here.In recent years, scientists at NASA and the Associated Landscape Contractors of America (ALCA) have discovered that there are various houseplants that keep our household air clean and pure and balance indoor humidity. Not only do these plants absorb pollutants, they also scrub harmful gases out of the air and help fight pollution. How incredible! In recent years, scientists at NASA and the Associated Landscape Contractors of America (ALCA) have discovered that there are various houseplants that keep our household air clean and pure and balance indoor humidity. Not only do these plants absorb pollutants, they also scrub harmful gases out of the air and help fight pollution. How incredible! In recent years, scientists at NASA and the Associated Landscape Contractors of America (ALCA) have discovered that there are various houseplants that keep our household air clean and pure and balance indoor humidity. Not only do these plants absorb pollutants, they also scrub harmful gases out of the air and help fight pollution. How incredible! In recent years, scientists at NASA and the Associated Landscape Contractors of America (ALCA) have discovered that there are various houseplants that keep our household air clean and pure and balance indoor humidity. Not only do these plants absorb pollutants, they also scrub harmful gases out of the air and help fight pollution. How incredible!out tout



Image credit: ssilver / 123RF Stock Photo

Thursday, June 21, 2012

5 Interview Tips for Those Searching for Their First Internship


By Leah Reyes, SDSU Public Relations Senior

As a student who has never had an internship, you tend to convince yourself that there’s no way you’ll get an internship because you have “no experience,” right? Wrong!

With the help of my mentors at school and spending hours on my resume and cover letter, I was able to land a summer internship with (W)right On Communications. And guess what? It’s my first internship. It is possible, ladies and gentlemen! Here are a few tips on how to survive – and hopefully conquer – your interviews when searching for your first internship:

1. Educate yourself about the organizations you apply for.

Before you start perfecting your resume and cover letter, make sure you know what the organization is about, what they’re looking for and what they value. Check out their website, blog and social media accounts. This is really important because you might learn that although you’ve heard awesome things about an organization, it’s not exactly for you.

It will also make you stand out from everyone else when you get to the interview and you reference what you already know about the organization. When Elyse Charlesworth, (W)right On’s account coordinator,  interviewed me, she was happy to know that I took the time to look at the agency’s website and blog.

2. Cater your resume and cover letter to a specific organization.

No generic cover letters or resumes! This is one of the most important things I have learned. You should have multiple applications for multiple organizations. After I researched (W)right On Communications, I learned their values and made sure to incorporate them in my cover letter and resume.

Be sure to study the internship description so that your cover letter and resume reflects what the organization is looking for. Employers don’t like generic cover letters because it doesn’t show that you want to work with them, specifically. It looks like you’ll take any internship just to have an internship, which is not good.

Also, don’t forget that when you email employers with your attached application, the actual email message has a lot of power! Employers might not open your attachment if your email message doesn’t impress them. Cater the email to them, too!

3. Writing samples set your application apart from the rest.

When Elyse contacted me to schedule an interview, she said that my writing samples impressed her. I used my writing samples from school and attached it to my resume and cover letter. Before I attached my samples, I had multiple people look them over, and I made sure the samples were appropriate for (W)right On Communications. I’ve never had an internship, but my samples from school were enough to get me an interview. If you don’t have anything from school you’d want to share, you can write something yourself, like a blog or a mock news release.

4. Practice interviewing with friends and family.

Whether you have someone pretend to interview you or you practice alone, it really helps to talk out loud! I had a list of interview questions that I practiced with my friends. This helped me master how to answer questions. The first time you answer a question isn’t always perfect, which is why you should practice to make your answers sound awesome. The way you answer a question is more powerful than what your answer is. By practicing, you will become more confident and less nervous.

I had a couple interviews prior to my interview at (W)right On. Both times, I was asked about my strengths and weaknesses. This is an important question to prepare for. It is probably one of the most asked questions in any interview because it wraps up who you are in a few sentences. Practice, and before you know it, doing interviews will be one of your strengths!

Don’t forget to tell the interviewer what you can contribute to the organization’s success. The purpose of an interview is to prove that if you get the position, you can contribute your creativity and talents. Highlight your strengths and don’t be generic!

5. Ask questions at the end of the interview.

I have heard from many professionals that their biggest “turn-off” is when they finish an interview and ask the applicant, “Do you have any questions for me?” and the applicant says, “no.”

Ask questions that show your interest in the organization and in the person who is interviewing you. I made a list of questions to ask Elyse when she asked that final question. Here are a few questions I asked:
  • What is a typical day at (W)right On Communications?
  • What is your favorite part about working at (W)right On Communications?
  • What is your least favorite part about working at (W)right On Communications?
  • How did you end up at (W)right On Communications?
  • What got you interested in public relations?

These tips won’t guarantee that you will get an internship, but I can guarantee that they will make you a stronger applicant. I can also guarantee that by following these five tips, you will become more confident in applying to organizations and doing interviews. Interviewing for your first internship is definitely intimidating, but if you do everything you can to highlight your skills, you will land that first internship before you know it! Trust me, it’s not as bad as you think! 

Monday, April 23, 2012

Bad Cover Letters Need Not Apply


By Elyse Charlesworth, Account Coordinator

When applying for a job in the communications field, or any professional job for that matter, what sets you apart from the rest of the bunch? While a referral is definitely helpful, a cover letter can make or break your chances of getting a call for the initial interview.

Our team here at (W)right On sees many cover letters, from the flawless and well-organized to the ambiguous and typo-riddled. Superior writing is the bread and butter of the communications industry, which is why an exceptional cover letter is key to landing an interview. Here are some general tips for crafting a compelling cover letter.

1. Know who’s who.
Do everything possible to find out the name and title of the person you are writing to. Look on the company’s website and social media site(s) for clues. If all else fails pick up the phone to inquire.

2. Don’t duplicate your resume.
Your cover letter should complement, not duplicate your resume. It should also be no more than one page. Think of the cover letter as the finishing touch to your resume and application.

3. Understand the position you’re applying for.
You should know what the company you’re applying for does before writing the cover letter, but be sure to also research what’s expected of the position. By understanding your would-be responsibilities, you can craft an effective cover letter. Sell yourself by highlighting relevant experiences and qualifications that illustrate why you are an exceptional candidate and capable of achieving the types of outcomes the company strives for.

4. Spelling and grammar errors are not acceptable!
If you’re aiming to demonstrate to potential employers that your attention to detail will prevent you from making silly mistakes, don’t rely on your computer’s spell check. Be sure to also proof your cover letter with your own eyes for spelling and grammar errors, pass along to someone else with a good eye for editing and then read it again. You should proof your submission at least three times before hitting the send button. 

5. Don’t be afraid to search.
If you’re not sure where to begin, Google is your friend. Search for examples of outstanding cover letters within your industry to help you get started. Structural guidance can go a long way towards crafting a great cover letter.

These five tips won’t guarantee an interview for your dream job, but they will ensure you aren’t denied before your resume is even seen. Good luck with drafting your cover letter and happy job hunting!

Friday, April 13, 2012

PR Executive Ranks No. 70 in Top 200 Jobs List

By Kristina Houck, Research and Online Content Specialist

Where would you rank public relations jobs among other professions? CareerCast.com recently listed the top 200 jobs in 2012 and ranked public relations executive at No. 70.

The CareerCast.com team gathered data and scored jobs in five key categories: physical demands, work environment, income, stress and hiring outlook. The team added the scores to determine the rankings.

CareerCast.com scored PR executive at 855.00 with an income of $92,156.00. Although the stress levels for PR executives are high, the hiring outlook appears strong, which contributed to the profession’s decent ranking in the report. PR executives also have good work environments, according to the report. Last year, CareerCast.com ranked PR executive at No. 113.

As for the best job of 2012, software engineer ranked first with an overall score of 176.00 and an income of $88,142.00. Conversely, lumberjack ranked last with an overall score of 1776.00 and an income of $32,114.00.

See the 10 best and 10 worst jobs of 2012 below. Read the full article here.

The 10 Best Jobs of 2012

1. Software Engineer

2. Actuary

3. Human Resources Manager

4. Dental Hygienist

5. Financial Planner

6. Audiologist

7. Occupational Therapist

8. Online Advertising Manager

9. Computer Systems Analyst

10. Mathematician

The 10 Worst Jobs of 2012

190. Shoe Maker/Repairer

191. Broadcaster

192. Butcher

193. Dishwasher

194. Meter Reader

195. Waiter/Waitress

196. Reporter (Newspaper)

197. Oil Rig Worker

198. Enlisted Military Soldier

199. Dairy Farmer

200. Lumberjack

Thursday, September 17, 2009

5 Qualities Communicators Need Today!


The barriers to entry in the communication, publishing and broadcasting fields have crumbled thanks to ubiquitous, user-friendly and largly free web-based technologies. With Twitter, anyone can be a pundit or a pitchman. On LinkedIn, anyone can build a massive professional network. And using YouTube, anyone can share original film productions or star in the their own reality TV show.

But just because you CAN does not mean you SHOULD! (Seriously.)

Since technology is no longer the barrier to entry in our field, what is?

Well, it's many things, but I've boiled it down to what I see as the top 5, and if you've got 'em, you've got it.

1. Talent: natural ability as a communicator -- you can write and present. Plus, you're constantly thinking about how to do these things better and more often as well as share your talent with others.

2. Common Sense: you can work it out for yourself. You've got 'critical thinking skills' and aren't afraid to use them.

3. Motivation: you want to learn, grow, challenge yourself or be challenged by others and are intrinsically curious.

4. Creativity: you approach old problems in new ways or find new ways of saying the same ol' thing. When you're presented with a problem, your first instinct is to find a creative solution.

5. Adaptability: Where others find variety and change threatening or frustrating, you thrive.

If you've got these qualities, you can always learn the technical steps required to become an accomplished communicator. However, if you don't have them, by all means use the technology, but find someone who does have them to guide and coach you (and listen to them).

By the way, if you have a degree in communications or a related discipline and some fantastic life and work experiences that would help you hit the ground running, (W)right On Communications would like to hear from you for our open Account Coordinator position!

In this position, you'll support the agency’s consulting team in coordinating various client activities as well as some of the agency’s own branding and communications activities. You'll also work directly with clients, the media, and vendors and support social media activities across a variety of web-based platforms.

Be prepared for an environment that will have you working your magic on topics of an extremely technical nature to lighter fare such as music, entertainment and hospitality. (Did I mention 'adaptability' is a requirement?)

This is a full-time position and includes benefits. Please review the responsibilities below to get an idea of what the job entails and please forward your resume to career@wrightoncomm.com if you're interested in it.

RESPONSIBILITIES
Provide client account team with professional account coordination support including:
o Gather, compile and research competitive and market information including secondary research and occasional primary research
o Research, update, and maintain listing of public relations opportunities and deadlines via editorial calendars for press opportunities
o Review HARO and ProfNet daily feeds for client PR opportunities and follow up as needed
o Research and maintain the agency’s media lists
o Manage media monitoring activities including reviewing/capturing client press clippings, broadcast coverage, Google alerts, and media monitoring services and generating monthly summaries and reports for client review
o Manage social media monitoring activities including reviewing/capturing client conversations and coverage via the agency’s social media monitoring service and generating monthly summaries and reports for client review
o Coordinate artwork development, production (print & mail), photo shoots, trade shows and other meetings, and PR events as needed
o Coordinate client approvals on collateral and public relations copy and designs
o Contact editors and reporters as directed by consultants to research or ‘audit’ media interest and needs on a per client basis
o Coordinate the dissemination of PR materials through newswires, online sites, and social media outlets
o Assist with drafts of press releases and editing of public relations support materials
o Assist with social media communications to support client programs
o Attend client events and provide on-site event coordination as needed
o Support consultants through handling Constant Contact emailings and other online tools and web-based updates including tracking results