Thursday, November 1, 2012
De-Stress Your Work Space
Thursday, June 21, 2012
5 Interview Tips for Those Searching for Their First Internship
- What is a typical day at (W)right On Communications?
- What is your favorite part about working at (W)right On Communications?
- What is your least favorite part about working at (W)right On Communications?
- How did you end up at (W)right On Communications?
- What got you interested in public relations?
Monday, April 23, 2012
Bad Cover Letters Need Not Apply
Our team here at (W)right On sees many cover letters, from
the flawless and well-organized to the ambiguous and typo-riddled. Superior
writing is the bread and butter of the communications industry, which is why an
exceptional cover letter is key to landing an interview. Here are some general
tips for crafting a compelling cover letter.Friday, April 13, 2012
PR Executive Ranks No. 70 in Top 200 Jobs List

By Kristina Houck, Research and Online Content Specialist
Where would you rank public relations jobs among other professions? CareerCast.com recently listed the top 200 jobs in 2012 and ranked public relations executive at No. 70.
The CareerCast.com team gathered data and scored jobs in five key categories: physical demands, work environment, income, stress and hiring outlook. The team added the scores to determine the rankings.
CareerCast.com scored PR executive at 855.00 with an income of $92,156.00. Although the stress levels for PR executives are high, the hiring outlook appears strong, which contributed to the profession’s decent ranking in the report. PR executives also have good work environments, according to the report. Last year, CareerCast.com ranked PR executive at No. 113.
As for the best job of 2012, software engineer ranked first with an overall score of 176.00 and an income of $88,142.00. Conversely, lumberjack ranked last with an overall score of 1776.00 and an income of $32,114.00.
See the 10 best and 10 worst jobs of 2012 below. Read the full article here.
The 10 Best Jobs of 2012
1. Software Engineer
2. Actuary
3. Human Resources Manager
4. Dental Hygienist
5. Financial Planner
6. Audiologist
7. Occupational Therapist
8. Online Advertising Manager
9. Computer Systems Analyst
10. Mathematician
The 10 Worst Jobs of 2012
190. Shoe Maker/Repairer
191. Broadcaster
192. Butcher
193. Dishwasher
194. Meter Reader
195. Waiter/Waitress
196. Reporter (Newspaper)
197. Oil Rig Worker
198. Enlisted Military Soldier
199. Dairy Farmer
200. Lumberjack
Thursday, September 17, 2009
5 Qualities Communicators Need Today!

The barriers to entry in the communication, publishing and broadcasting fields have crumbled thanks to ubiquitous, user-friendly and largly free web-based technologies. With Twitter, anyone can be a pundit or a pitchman. On LinkedIn, anyone can build a massive professional network. And using YouTube, anyone can share original film productions or star in the their own reality TV show.
But just because you CAN does not mean you SHOULD! (Seriously.)
Since technology is no longer the barrier to entry in our field, what is?
Well, it's many things, but I've boiled it down to what I see as the top 5, and if you've got 'em, you've got it.
1. Talent: natural ability as a communicator -- you can write and present. Plus, you're constantly thinking about how to do these things better and more often as well as share your talent with others.
2. Common Sense: you can work it out for yourself. You've got 'critical thinking skills' and aren't afraid to use them.
3. Motivation: you want to learn, grow, challenge yourself or be challenged by others and are intrinsically curious.
4. Creativity: you approach old problems in new ways or find new ways of saying the same ol' thing. When you're presented with a problem, your first instinct is to find a creative solution.
5. Adaptability: Where others find variety and change threatening or frustrating, you thrive.
If you've got these qualities, you can always learn the technical steps required to become an accomplished communicator. However, if you don't have them, by all means use the technology, but find someone who does have them to guide and coach you (and listen to them).
By the way, if you have a degree in communications or a related discipline and some fantastic life and work experiences that would help you hit the ground running, (W)right On Communications would like to hear from you for our open Account Coordinator position!
In this position, you'll support the agency’s consulting team in coordinating various client activities as well as some of the agency’s own branding and communications activities. You'll also work directly with clients, the media, and vendors and support social media activities across a variety of web-based platforms.
Be prepared for an environment that will have you working your magic on topics of an extremely technical nature to lighter fare such as music, entertainment and hospitality. (Did I mention 'adaptability' is a requirement?)
This is a full-time position and includes benefits. Please review the responsibilities below to get an idea of what the job entails and please forward your resume to career@wrightoncomm.com if you're interested in it.
RESPONSIBILITIES
Provide client account team with professional account coordination support including:
o Gather, compile and research competitive and market information including secondary research and occasional primary research
o Research, update, and maintain listing of public relations opportunities and deadlines via editorial calendars for press opportunities
o Review HARO and ProfNet daily feeds for client PR opportunities and follow up as needed
o Research and maintain the agency’s media lists
o Manage media monitoring activities including reviewing/capturing client press clippings, broadcast coverage, Google alerts, and media monitoring services and generating monthly summaries and reports for client review
o Manage social media monitoring activities including reviewing/capturing client conversations and coverage via the agency’s social media monitoring service and generating monthly summaries and reports for client review
o Coordinate artwork development, production (print & mail), photo shoots, trade shows and other meetings, and PR events as needed
o Coordinate client approvals on collateral and public relations copy and designs
o Contact editors and reporters as directed by consultants to research or ‘audit’ media interest and needs on a per client basis
o Coordinate the dissemination of PR materials through newswires, online sites, and social media outlets
o Assist with drafts of press releases and editing of public relations support materials
o Assist with social media communications to support client programs
o Attend client events and provide on-site event coordination as needed
o Support consultants through handling Constant Contact emailings and other online tools and web-based updates including tracking results

