Showing posts with label cover letter. Show all posts
Showing posts with label cover letter. Show all posts

Thursday, June 21, 2012

5 Interview Tips for Those Searching for Their First Internship


By Leah Reyes, SDSU Public Relations Senior

As a student who has never had an internship, you tend to convince yourself that there’s no way you’ll get an internship because you have “no experience,” right? Wrong!

With the help of my mentors at school and spending hours on my resume and cover letter, I was able to land a summer internship with (W)right On Communications. And guess what? It’s my first internship. It is possible, ladies and gentlemen! Here are a few tips on how to survive – and hopefully conquer – your interviews when searching for your first internship:

1. Educate yourself about the organizations you apply for.

Before you start perfecting your resume and cover letter, make sure you know what the organization is about, what they’re looking for and what they value. Check out their website, blog and social media accounts. This is really important because you might learn that although you’ve heard awesome things about an organization, it’s not exactly for you.

It will also make you stand out from everyone else when you get to the interview and you reference what you already know about the organization. When Elyse Charlesworth, (W)right On’s account coordinator,  interviewed me, she was happy to know that I took the time to look at the agency’s website and blog.

2. Cater your resume and cover letter to a specific organization.

No generic cover letters or resumes! This is one of the most important things I have learned. You should have multiple applications for multiple organizations. After I researched (W)right On Communications, I learned their values and made sure to incorporate them in my cover letter and resume.

Be sure to study the internship description so that your cover letter and resume reflects what the organization is looking for. Employers don’t like generic cover letters because it doesn’t show that you want to work with them, specifically. It looks like you’ll take any internship just to have an internship, which is not good.

Also, don’t forget that when you email employers with your attached application, the actual email message has a lot of power! Employers might not open your attachment if your email message doesn’t impress them. Cater the email to them, too!

3. Writing samples set your application apart from the rest.

When Elyse contacted me to schedule an interview, she said that my writing samples impressed her. I used my writing samples from school and attached it to my resume and cover letter. Before I attached my samples, I had multiple people look them over, and I made sure the samples were appropriate for (W)right On Communications. I’ve never had an internship, but my samples from school were enough to get me an interview. If you don’t have anything from school you’d want to share, you can write something yourself, like a blog or a mock news release.

4. Practice interviewing with friends and family.

Whether you have someone pretend to interview you or you practice alone, it really helps to talk out loud! I had a list of interview questions that I practiced with my friends. This helped me master how to answer questions. The first time you answer a question isn’t always perfect, which is why you should practice to make your answers sound awesome. The way you answer a question is more powerful than what your answer is. By practicing, you will become more confident and less nervous.

I had a couple interviews prior to my interview at (W)right On. Both times, I was asked about my strengths and weaknesses. This is an important question to prepare for. It is probably one of the most asked questions in any interview because it wraps up who you are in a few sentences. Practice, and before you know it, doing interviews will be one of your strengths!

Don’t forget to tell the interviewer what you can contribute to the organization’s success. The purpose of an interview is to prove that if you get the position, you can contribute your creativity and talents. Highlight your strengths and don’t be generic!

5. Ask questions at the end of the interview.

I have heard from many professionals that their biggest “turn-off” is when they finish an interview and ask the applicant, “Do you have any questions for me?” and the applicant says, “no.”

Ask questions that show your interest in the organization and in the person who is interviewing you. I made a list of questions to ask Elyse when she asked that final question. Here are a few questions I asked:
  • What is a typical day at (W)right On Communications?
  • What is your favorite part about working at (W)right On Communications?
  • What is your least favorite part about working at (W)right On Communications?
  • How did you end up at (W)right On Communications?
  • What got you interested in public relations?

These tips won’t guarantee that you will get an internship, but I can guarantee that they will make you a stronger applicant. I can also guarantee that by following these five tips, you will become more confident in applying to organizations and doing interviews. Interviewing for your first internship is definitely intimidating, but if you do everything you can to highlight your skills, you will land that first internship before you know it! Trust me, it’s not as bad as you think! 

Monday, April 23, 2012

Bad Cover Letters Need Not Apply


By Elyse Charlesworth, Account Coordinator

When applying for a job in the communications field, or any professional job for that matter, what sets you apart from the rest of the bunch? While a referral is definitely helpful, a cover letter can make or break your chances of getting a call for the initial interview.

Our team here at (W)right On sees many cover letters, from the flawless and well-organized to the ambiguous and typo-riddled. Superior writing is the bread and butter of the communications industry, which is why an exceptional cover letter is key to landing an interview. Here are some general tips for crafting a compelling cover letter.

1. Know who’s who.
Do everything possible to find out the name and title of the person you are writing to. Look on the company’s website and social media site(s) for clues. If all else fails pick up the phone to inquire.

2. Don’t duplicate your resume.
Your cover letter should complement, not duplicate your resume. It should also be no more than one page. Think of the cover letter as the finishing touch to your resume and application.

3. Understand the position you’re applying for.
You should know what the company you’re applying for does before writing the cover letter, but be sure to also research what’s expected of the position. By understanding your would-be responsibilities, you can craft an effective cover letter. Sell yourself by highlighting relevant experiences and qualifications that illustrate why you are an exceptional candidate and capable of achieving the types of outcomes the company strives for.

4. Spelling and grammar errors are not acceptable!
If you’re aiming to demonstrate to potential employers that your attention to detail will prevent you from making silly mistakes, don’t rely on your computer’s spell check. Be sure to also proof your cover letter with your own eyes for spelling and grammar errors, pass along to someone else with a good eye for editing and then read it again. You should proof your submission at least three times before hitting the send button. 

5. Don’t be afraid to search.
If you’re not sure where to begin, Google is your friend. Search for examples of outstanding cover letters within your industry to help you get started. Structural guidance can go a long way towards crafting a great cover letter.

These five tips won’t guarantee an interview for your dream job, but they will ensure you aren’t denied before your resume is even seen. Good luck with drafting your cover letter and happy job hunting!