By Elyse Charlesworth, Account Coordinator
When applying for a job in the communications field, or any
professional job for that matter, what sets you apart from the rest of the
bunch? While a referral is definitely helpful, a cover letter can make or break
your chances of getting a call for the initial interview.
Our team here at (W)right On sees many cover letters, from
the flawless and well-organized to the ambiguous and typo-riddled. Superior
writing is the bread and butter of the communications industry, which is why an
exceptional cover letter is key to landing an interview. Here are some general
tips for crafting a compelling cover letter.
1. Know who’s who.
Do everything possible to find out the name and title of the
person you are writing to. Look on the company’s website and social media
site(s) for clues. If all else fails pick up the phone to inquire.
2. Don’t duplicate your resume.
Your cover letter should complement, not duplicate your
resume. It should also be no more than one page. Think of the cover letter as
the finishing touch to your resume and application.
3. Understand the position you’re applying for.
You should know what the company you’re applying for does
before writing the cover letter, but be sure to also research what’s expected
of the position. By understanding your would-be responsibilities, you can craft
an effective cover letter. Sell yourself by highlighting relevant experiences
and qualifications that illustrate why you are an exceptional candidate and
capable of achieving the types of outcomes the company strives for.
4. Spelling and grammar errors are not acceptable!
If you’re aiming to demonstrate to potential employers that
your attention to detail will prevent you from making silly mistakes, don’t
rely on your computer’s spell check. Be sure to also proof your cover letter
with your own eyes for spelling and grammar errors, pass along to someone else
with a good eye for editing and then read it again. You should proof your
submission at least three times before hitting the send button.
5. Don’t be afraid to search.
If you’re not sure where to begin, Google is your friend.
Search for examples of outstanding cover letters within your industry to help
you get started. Structural guidance can go a long way towards crafting a great
cover letter.
These five tips won’t guarantee an interview for your dream
job, but they will ensure you aren’t denied before your resume is even seen.
Good luck with drafting your cover letter and happy job hunting!
